Brand Cookbook

Cookbook is a reference that contains a collection of cooking techniques and recipes. Understanding the functionalities, what makes this one different is that "Brand Cookbook" helps people to cook an appealing 'brand' instead.

Creating a brand is similar to cooking. You need to know the utensils, get the freshest of ingredients, and add the right amount of spices to create a masterpiece. Throughout this cookbook, DM-IDHOLLAND will help you to understand the fundamentals of brand creation; starting from the basic understanding of what brand and branding is, the process behind, to some of the case studies taken from DM-
IDHOLLAND portfolios. Here are the overviews from the different sections of the book:

Kitchen Utensils
Before we can start cooking, we have to know the different tools required and how to use it. Within this chapter, we are going to introduce the fundamental knowledge of what brand and branding is.

Ingredients
Ingredients are the vital elements for cooking. In branding, we put strategic thinking as the ingredient. It is the main and most important component that ensures a successful brand creation process.

Herbs & Spices
In cooking, we add a dash of herbs and spices to make the dish become more flavorsome. This role is similar to creativity in branding. Creative thinking helps the strategy to become more solid, appealing, and relevant towards the targeted audience.

Recipes
Before you can start creating your own, let us share our very own recipes. This chapter showcases some of DM-IDHOLLAND selected portfolios for a comprehensive branding project ranging from corporate to consumer branding. These include clients such as Achilles Radial, Metro TV, The Jakarta Post, Grand Inna, McDonalds, Indomaret.

All of the writings in this Brand Cookbook are adapted from different articles written by DM-IDHOLLAND and published in several national media such as The Jakarta Post, Bisnis Indonesia, Kontan, Seputar Indonesia, and BRANDNA Magazine.


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Author Profile:

DM-IDHOLLAND is an award-winning, world-class branding and innovation firm comprising of key talents and experiences in eight major markets. DM-IDHOLLAND exists to share a story; a story about the special capabilities that a brand carries within. It develops an intense understanding about the strengths and weaknesses of a brand and brings forth insightful approaches to communicate the brand's main essence. By becoming a global brand consultancy, DM-IDHOLLAND has paid special
attention to the needs of our clients and rightfully earned prestigious reputation worldwide and has been crowned as the best of the best Agency of the Year in 2011 by MIX Magazine.

Currently, DM-IDHOLLAND is making groundbreaking marks at various offices worldwide including Johannesburg, Tokyo, London, Singapore, and Jakarta and carries the same aspiration to constantly develop unique brand strategies to emotionally engage the brand towards its intended market.

DM-IDHOLLAND is supported by a solid group of professionals from different disciplines that have been rewarded with global recognition such as Brand Builder of the Year 2011 by the World Brand Congress of Mumbai, India. Through their distinct approaches, they have successfully managed anastonishing pool of renowned and international brands that have won several awards such as Singapore Prestige Brand Awards and Rebrand 100.